Lily Arkwright has disclosed that it has viewed a 10% common yr-on-12 months advancement in revenue in Sustainable September considering the fact that 2016.
By using lab-developed diamonds, Lily Arkwright’s states its assortment is far better for the earth, and has viewed “significant” growth in new yrs as buyers seek far more sustainable merchandise possibilities.
In 2021, it claimed inner gross sales information confirmed an maximize in buys in September in comparison to the earlier thirty day period by 15%, a figure which has grown year on year considering that 2016. As the consciousness of Sustainable September is steadily becoming more mainstream each individual 12 months, it extra there has been a “major shift” in the direction of upcycling outfits and gradual vogue.
Phil Dawson, co-founder and managing director of Lily Arkwright, stated: “We predict lab-grown diamonds are only in the early phase of adoption, as purchasers have only just lately been offering additional thought to how merchandise are manufactured.
“There are also connotations of lab diamonds becoming much less important which is not the case as each individual lab diamond Lily Arkwright set is absolutely certified and accompanied by an field-regular GIA, IGI or GCAL grading report, like the cut, colour, clarity and carat weight technical specs.”
He extra: “Shoppers’ interest in getting eco-friendly has developed in momentum in the latest several years. Five yrs back it was unheard of for luxury makes to think about including lab-grown diamond collections, now it’s just about mainstream.”